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24
The Role of Entrepreneurial Marketing Orientation on New Product Development Performance: A Empirical Study of Michelin Guide Restaurant in Thailand
Pongnarin Pitjatturat
;
พงษ์นรินทร์ ปิดจัตุรัส
;
chutima ruanguttamanun
;
ชุติมา เรืองอุตมานันท์
;
Mahasarakham University. Mahasarakham Business School
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Entrepreneurial marketing orienta...
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New product development performance
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Social Sciences