Muay Thai: Suitable Creative Economy Development Mode

Abstract

This paper tries to summarize the basic experience of Muay Thai cultural industry and its chain and put forward the idea of its cultural additional products by taking the success of a meeting of Muay Thai Coffee Center for an example. In the new era which Muay Thai industry develops with high quality, it is necessary to construct an ecosystem of cultural industry chain related to it. The main purpose of this research is to study value added of the cultural industry’s additional products of Muay Thai.

The three purposes of this research can be outlined as follows:

1) Study the history and valuation of Muay Thai.

2) Figure out the operation patterns and problems of Muay Thai.

3) Create a suitable creative economy development mode of Muay Thai.

In order to obtain the maximum first-hand information and conduct a deep research, qualitative research supported by participatory research are used in this research as well as surveys, observation, and data of relevant literature and field.

The two surveyed Muay Thai gyms are located in Mahasarakham and Khon Kaen respectively.

Respondents included:

1) 2 key respondents (owners of the Thai Boxing)

2) 6 temporary respondents

3) 28 common respondents

Descriptive analytics is used to analyze the information from the literature and the field survey. At the same time, by comparing with the Zen Music Shaolin Grand Ceremony, results are as follows:

1）This paper will study a more suitable creative economy mode on the basis of the original operation mode, culture and history of Muay Thai as well as art of fighting. Modern high-tech means are used to explore the cultural factors and values of Muay Thai to promote communities’ development and improve their income.

2）This paper will analyze culture, customs, inheritance, belief and other neglected aspects and re-evaluate the value and value added (such as the influence of Hanuman and Buddhist) of Muay Thai, based on its economic situation, by conducting specific study on its development status, boxers, referees, rings, tourists and people who gamble on boxing, as well as collecting relevant information of the niche ancient Muay Thai.

3）This paper will put forward an idea of a more suitable mode for Muay Thai Coffee Center under the creative economy mode by comparing with the development of the Zen Music Shaolin Grand Ceremony.

This paper presents a conceptual framework that facilitates the understanding of the value added of the creative economy and, on this

basis, puts forwards suggestions on the sustainable development of the suitable creative economy development mode of Muay Thai.

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