Miao Costume in Guizhou : Re-Invention of Tradition Process to Commoditization

Abstract

ABSTRACT

In the long history of China, ethnic minority culture is an indispensable part of Chinese culture, and Miao culture is one of the representatives of ethnic minority culture. The cultural self-confidence of national culture is inseparable from the cognition, application and creation of the history of the Chinese nation. "Culture is the blood of a nation and the spiritual homeland of the people." The study of Miao culture is inseparable from the study of Miao clothing, which carries the inheritance and development of Miao culture. The recreation of the commercialization of Miao costumes, so as to obtain the law of transforming the cultural capital of Miao costumes into cultural economy in the process of commercialization.

Miao costumes have undergone several changes in the process of commercialization of the market economy, how has clothing changed and what impact has it had? Hmong costumes eventually walked out of their own path and onto the international stage. The research method of the thesis is a multidisciplinary research method, drawing on the theories and research methods of anthropology, ethnology, sociology, art, communication, philosophy and other disciplines. Ethnographic methods, through more than two years of fieldwork, in-depth understanding to carry out overall description and analysis, to make rational judgments. Variable analysis, variable analysis makes the paper data more accurate. Interview method, interview analysis of different groups, from which a certain conclusion is summarized and summarized, and philosophical analysis based on narrative. Questionnaire method, in order to understand the specific problems of Hmong clothing in the market, questionnaire analysis. Comparative analysis method, through comparison, to obtain the similarities and differences between the past and the present.

Miao is an ancient people, Miao costumes change with the historical development of Miao, introducing the overview of Miao culture, cultural ecology, production technology, the relationship between Miao culture and Miao costumes. Miao costumes are the display of the spiritual outlook of the Miao people, the sense of dignity and pride of the nation, the embodiment of a nation's sense of identity and national spirit, and the tangible carrier and intangible representation of spiritual culture and material culture. It is not only a strange flower in Chinese culture, but also a treasure of history and culture. Miao costumes reflect a strong artistic beauty and ecological beauty, with strong color contrasts and rich and heavy colors in terms of color, pattern, decoration, etc., which all reflect the artistic characteristics of a national cultural diversity. He played an important role in ideologizing and identifying the clans, branches and languages, and these images have been called "epics worn on the body" by experts and scholars.

The evolution of Miao costumes in the former market, under the market economy, how the Miao clothing market, embroidered girls, consumers, etc. and the relationship between buyers and sellers are constructed. The exploration of the development trend and characteristics of Miao clothing, how to grasp the fusion of tradition and modernity, how to inherit and innovate internally, how to learn from the outside, and then find a relatively accurate positioning in modern stores. Miao costumes have undergone changes from the inside to the outside under the role of the market, the progress of science and technology, the demand of the market, etc. have played a role in promoting it, and the traditional embroidery making technology has gradually been transformed into mechanical production. Embroidered Niang has perfected and innovated the self-reproduction of Miao clothing, which is mainly reflected in innovation in the market and innovation in goods. The emergence of a new cultural identity of the Miao people began to change into operators and propagandists, finding consumer demand in production, creating space for the development of a better market economy.

The recreation changes brought by the diversified value of Miao costumes to the market economy are, first, the recreation of Miao costumes in the market, and second, the integration of Miao costumes and festivals, and the recreation of the performing arts industry. The recreation of Miao costumes was analyzed from the material and spiritual levels, so as to find the commonalities and differences between the two. Tourism itself is a product of industrialization, and the modern machine production of Miao clothing has brought unprecedented changes to the development of clothing, and the emergence of machine production has changed the changes in the past production "field". In the process of transmitting craftsmanship, intangible cultural heritage culture loses its original craft ideas, and cultural values, economic values, and social values are transformed into cultural economy, art economy, creative economy and social economy. The transformation of values into changes in the identity of the Miao people has brought new space, and the identity characteristics of tradition and modernity are changing under the role of the market. "Nostalgia", as one of the most evocative resources in tourism, drives people in modern society to strive to find the lost past. This provides a stage for the recreation of the integration of Hmong costumes and the performing arts industry.

Miao costumes have undergone essential changes in the transcendent market, and Miao people, foreigners and others have identified with Miao costumes. Changes in Hmong costume are ethnic identity among the native people, social identity in the Chinese mind, national identity at the national level, and cultural identity at the international level. The influence of changes in Hmong costume on modern people, from the outside to the inside. Under the influence of modern consumption, the festival has lost its original field, lost the function and meaning of the old tradition, and a stage performance that has lost its "authenticity" has interpreted the modernity of the festival. The recreation of Miao costumes on the international stage has shocked friends around the world and has also been recognized by the international market. While the Miao costume culture has gained cultural self-confidence, cultural export has also become a normal phenomenon of cultural exchange. The unique symbols of Miao costumes have formed their own cultural brands through continuous recreation and dissemination. Consumption symbols have become a carrier of spiritual consumption, and Miao costumes have thus shone on the international stage.

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