Digital Video Production of the Mao-Nan Intangible Cultural Heritage using Community Participation

Abstract

This article mainly discusses two issues: firstly, how is the process and effectiveness of community participation in the production of Maonan intangible cultural heritage protection videos, and secondly, what is the impact of digital technology on the inheritance of Maonan intangible cultural heritage culture. To address the above issues, this study aims to (1) gain a deeper understanding of the roles and roles of community residents' representatives, Maonan traditional intangible cultural heritage experts, and digital technology experts in the production of intangible cultural heritage protection videos; (2) Evaluate the impact and value of community participatory intangible cultural heritage protection videos on the inheritance of Maonan ethnic intangible cultural heritage. This study decided to adopt a mixed research method, in which a questionnaire survey was conducted on 200 participants, 199 valid questionnaires were collected, and two inheritors of intangible cultural heritage were interviewed to obtain feedback from participants and audience response data.

The research found that 66.47% of the feedback videos effectively conveyed the protection and inheritance of Maonan intangible cultural heritage. 53.27% of community residents actively participated in video production, promoting the inheritance of intangible cultural heritage. The technical support of digital technology experts enhanced video quality; Community participatory intangible cultural heritage protection videos have achieved success in dissemination, enhancing the dissemination of intangible cultural heritage culture, and the application of digital technology has made dissemination more extensive and in-depth. This has played a positive role in promoting the protection and inheritance of the intangible cultural heritage of the Maonan ethnic group, and has also brought beneficial impacts on the dissemination and expansion of intangible cultural heritage.

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