Please use this identifier to cite or link to this item: http://202.28.34.124/dspace/handle123456789/2592
Title: Sunbird Gold:Semiotics and Cultural Identity in the Context of Modern China I Typed an Extra Enter, Which Caused a Problem With the Cover Generation Please Let me Modify it Thanks AJ
เครื่องประดับทองวิหคสุริยะ:สัญศาสตร์และอัตลักษณ์ทางวัฒนธรรมในการออกแบบศิลปะในบริบทของจีนสมัยใหม่
Authors: Qinglian Wang
Qinglian Wang
Yihan Ke
Yihan Ke
Mahasarakham University
Yihan Ke
Yihan Ke
Yihan.k@msu.ac.th
Yihan.k@msu.ac.th
Keywords: Sunbird Gold
Semiotics
Cultural identity
Modern China
Issue Date:  20
Publisher: Mahasarakham University
Abstract: This study is a qualitative one. In the context of modern China, the symbolic meaning and cultural identity of the "Sunbird Gold" are two concepts. 3 research goals: 1) To study the historical background of "Sunbird Gold". 2) To analytical study the semiotics of "Sunbird Gold" and its application. 3) To analytical study the Cultural Identity of "Sunbird Gold" and Chengdu People in the Context of Modern China. Since 2001, the Sunbird Gold Gold decoration discovered at the Jinsha site in Chengdu has solved the 3000-year-old mystery of the ancient Shu Kingdom. There is a jagged sun in the middle. Under the historical context of the time, the role of the "Sunbird Gold" as a symbol was perfectly reflected. It reflects the harmony, dialectical philosophical thinking, and aesthetic consciousness of culture at that time but also has rich scientific connotations such as technology and calendar. In terms of art aesthetics, it vividly shows the symbolic meaning and mythical color of the religious worship of the ancient Shu people. The pattern of the "Sunbird Gold" expresses the spiritual meaning of the ancients' pursuing light, unity, progress, harmony, and tolerance. Looking at its production technology, not only is the composition rigorous, with smooth lines, but it is also extremely beautiful. It is the ancient people's multi-learning integration, rich imagination, extraordinary artistic creativity and exquisiteness, and the perfect combination of craftsmanship. It is these profound and rich cultural connotations that the process of the emergence of the semiotics of "Sunbird Gold" in modern society and creating value are the main lines, highlighting the analysis of the background and characteristics of the cultural relics at that time at that time. Focus on the application of traditional culture in the value of modern art and culture, so that the value of traditional cultural value has important guiding significance for urban development. It is these profound and rich cultural connotations that allow the Chengdu people living in modern China to cultural identity in the "Sunbird Gold", and recognize that the "Sunbird Gold" pattern can represent the city and become a cultural culture of the city business card, and it also gives it more meaning to it. Therefore, as the soul messenger of urban culture, whether in terms of artistic value or cultural exchanges, they are mutually mutual. Combined with common progress. In summary, first-class cultural endowments, rich cultural accumulation, and continuous cultural heritage have injected unique historical and cultural memories into Chengdu's urban cultural construction. Continuously digging into Chengdu's long history and cultural charm is the deserved meaning of the construction of world cultural cities. Chengdu's unique cultural heritage and aesthetics of life evoked people’s cultural identity. It is the allure and worth of Chengdu as a living city, as well as an era of the world's cultural cities.
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URI: http://202.28.34.124/dspace/handle123456789/2592
Appears in Collections:Faculty of Fine - Applied Arts and Cultural Science

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