Design of Narrtive Dynamic Illustration Technique: Luoyang City, China

Abstract

With the change of communication media and the demand of different levels of public aesthetics, designers have started to seek more innovative visual expressions. As a new type of information dissemination carrier, dynamic illustration presents different visual effects with diversified expression forms, personalized visual language and emotional expression characteristics, which can meet people's requirements for quick access to information in a relaxed atmosphere. Luoyang is rich in tourism resources and has an excellent geographical location. The significance of Luoyang's cultural heritage lies in the sustainability of both people and things, and people need to understand the magnificent beauty of Luoyang culture and seek multiple communication channels.

This paper mainly focuses on the design of dynamic illustration by qualitative research method, 1. to explore the characteristics of Luoyang tourism culture 2. to analyze the design principles of dynamic illustration 3. to design dynamic illustration of Luoyang tourism culture. Using interview method and questionnaire to collect information and analyze the opinions and ideas of tourists, local people, local businessmen, scenic area staff and experts in dynamic illustration design research. Using literature research method to classify the existing research results and application cases of dynamic illustration, summarize the visual expressions and design principles of dynamic illustration, explore the characteristics of Luoyang tourism culture, and carry out case practice on this basis.

Based on the theoretical study of dynamic illustration design, the characteristics of the visual expression of dynamic illustration, the structure and characteristics of the narrative language of dynamic illustration, combined with the theory of visual perception, cognitive psychology, design psychology and other related disciplines to study this topic to obtain the law of motion and signal principle of dynamic illustration; for the investigation of Luoyang tourism culture, to understand the historical development and cultural value of Luoyang tourism, according to In the process of designing the dynamic illustration, the Chinese style of illustration and classical color scheme were determined based on the tourism culture of Luoyang and the case study, and on this basis, six draft illustrations were drawn. After the questionnaire was distributed to the target group, the 2 illustrations with the highest popularity were selected and further engraved to complete the complete static illustration. Among them, the illustration of Paradise Hall received 67.31% of the votes, ranking first. The second place was occupied by the illustration of Yingtianmen with 65.38% of votes. Three experts were invited to analyze the works and give suggestions and evaluations, and the final dynamic illustration design of Luoyang tourism culture was drawn according to the suggestions and data analysis, and the ideas were conveyed through the dynamic visual language of this illustration, thus resonating with the viewers.

-