Chinese Nandan Bai kuyao: Ethnic Identity and Development for Cultural Tourism

Abstract

The research objectives of the article were: 1) To study the history and development of Bai kuyao. 2) To study the current ethnic culture and ethnic identity of Bai kuyao. 3) To study the Strategy to develop cultural tourism using Bai kuyao ethnic identity. Qualitative methods were used in the paper to study and analyze relevant information and literature about Bai kuyao in Nandan, Guangxi. In this study, 9 key Informants information providers, 10 casual Informants information providers and 20 general Informants information providers were selected, and the data were collected and organized through field research, in-depth interviews and participant observation. Research results are obtained through data analysis and research. The result is as follows:

The main results of this study are: 1) During the Song Dynasty, a branch of the Yao ethnic migrated to the deep mountains near Nandan Li hu and Baxu in Guangxi. This branch is today's Bai kuyao. Before the founding of New China, Bai kuyao had always been in a primitive social state. It had not experienced the destruction of feudal society and Japan's invasion of China, and still retained its original clothing culture, architectural culture, entertainment culture, etc. After three periods of development (1949-1978, 1978-2018, 2018-2023), Bai kuyao's society, economy, education, ethnic culture and tourism have been greatly improved and changed. 2) As a direct ethnic group, the Bai kuyao have retained a large amount of original ethnic culture. This study mainly elaborates on the Bai kuyao’s costume culture, architectural culture, bronze drum culture, wedding customs and entertainment culture. These cultures have been affected in the process of modern society. The common historical memory and ethnic culture of the Bai kuyao people are at a disadvantage in the process of struggle and collision with new things, which has caused a crisis in the ethnic identity of the Bai kuyao and shown a trend of diversification. 3) As a characteristic industry of Bai kuyao, cultural tourism has a series of problems in its development. In order to enhance the ethnic identity of Bai kuyao and the protection and inheritance of ethnic culture, Bai kuyao culture is proposed from the perspectives of semiotics and stakeholders. Tourism development strategies.

The conclusions drawn from this study can provide theoretical reference for the development of cultural tourism in Bai kuyao area and make up for the shortcomings of current theoretical guidance in Bai kuyao cultural tourism research. It can also provide suggestions and references for the Nandan County Government to develop Bai kuyao ethnic cultural tourism, increase the income of Bai kuyao residents in Lihu and Baxu, better protect and inherit the Bai kuyao ethnic culture, and enhance the Bai kuyao’s ethnic identity.

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