The Application of Immersive New Media Installation Art in Urban Commercial Space in Dalian City

Abstract

The objectives of this study were to study the application of immersive new media installation art in urban commercial space in Dalian City. The qualitative research has been conducted in Dalian urban commercial space Bingshan Huigu Xiongdong Street. The data has been accumulated through document analysis, survey, interview, observation, deep interview and workshop. The research instruments composed of structured and unstructured questionnaires, participant observation and focus group. The sample consisted of 29 people, and the data were analyzed by the cultural theory. The research results were proposed through descriptive analysis. The results are as follows.

The research objectives were 1) To study historical background of the origin of immersive new media installation art in urban commercial space in Dalian; 2) To study the current situation and problems of immersive new media installation art in urban commercial space in Dalian and 3) To present construction model of design application of immersive new media installation art in urban commercial space in Dalian. This study is qualitative research, which includes relevant literature, investigation, observation, and interviews with key informants. These data were collected and analyzed through fieldwork method and included urban commercial space manager, installation artist and engineer of Dalian City. This research results are as follows:

Firstly, the development process of new media installation art in Dalian's urban commercial space has gone through four stages: initial, prosperous, diversified, and contemporary. The gradual maturity of installation art not only brings rich artistic expressions to urban commercial spaces, but also immersive experiences that are widely welcomed and influenced by people.

Secondly, Dalian Xiongdong Street is centered around the installation art Juxiong Beibei, representing the integration of China's commercial and cultural tourism industries. However, excessive reliance on installation art marketing leads to insufficient interaction and requires a significant amount of funding for technology and maintenance. Balancing the integration of business and artistic culture is also a challenge.

Finally, the researcher adopted a touch projection human-computer interaction method, inspired by the unique cultural elements of Dalian, and constructed a model to solve the problems that arose. This provides design guidance and reference for the application of immersive new media installation art in urban commercial spaces in Dalian.

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