Woodblock New Year Paintings in Zhuxian Town: the Aesthetic and Innovative Design of Chinese Folk Art

Abstract

The Woodblock New Year Paintings in Zhuxian Town: the Aesthetic and Innovative Design of Chinese Folk Art is a qualitative research. With the objectives to:

1) to study the history Study the historical background, cultural connotation and artistic characteristics of Zhuxian Town New Year wood-block prints (respectively studied from the aspects of theme, story plot, shape, composition, color, lines, etc.).

2) to Study the concept and function of cultural and creative product design, and analyze the feasibility of the two combination and.

3) To Study the innovative development of Zhuxian Town woodblock New Year pictures, integrate Zhuxian Town woodblock New Year pictures with the design of cultural and creative products, and finally design cultural and creative products with the application of Zhuxian Town woodblock New Year pictures. The population and samples used in this research isFinally, the application of Zhuxian town wood-block New Year picture design cultural and creative products. The population and samples used in this study are local residents in Zhuxian Town, old wooden New Year painting shop in Zhuxian Town, tourists in Zhuxian Town, voice recording, mobile phone photos, Data Collection and other research tools used for data collection questionnaire survey. According to the survey data, the main target audience of the cultural creative products of Zhuxian Town is the people between 21 and 40 years old, who have relatively high consumption power and are more willing to contact new things. In addition, 73.27 percent of tourists said they are willing to buy cultural and creative products related to the Zhuxian New Year wood-panel paintings, which shows that such products have greater market potential.

The research results found that 1：With its unique artistic style and rich cultural connotation, Zhuxian New Year wood-block pictures have become the treasure of Chinese traditional folk art. Studying its historical background, cultural connotation and artistic characteristics will help us better understand the charm and value of this traditional art.

The research results found that 2：The research finds that the aesthetics of Zhuxian Town New Year wood-block pictures are mainly reflected in the cultural principles, creative principles and aesthetic principles. Based on the visual symbols of culture and art in traditional New Year pictures, the cultural and artistic connotation and essence are deeply explored, and the characteristics of cultural and artistic elements are utilized to innovate with modern design styles and techniques, and then applied to the design of cultural and creative products.

The research results found that 3：The study found that folk art and innovative design are very important and valuable, but also face some challenges and differences. We need to continuously explore the traditional aesthetic value, balance the relationship between tradition and innovation, and promote the inheritance and development of traditional folk art.

in this paper, Through the analysis of the satisfaction questionnaire of the target group, What are the satisfaction evaluation results?

The Woodblock New Year Paintings in Zhuxian Town: the Aesthetic and Innovative Design of Chinese Folk Art is a qualitative research. With the objectives to:

1) to study the history Study the historical background, cultural connotation and artistic characteristics of Zhuxian Town New Year wood-block prints (respectively studied from the aspects of theme, story plot, shape, composition, color, lines, etc.).

2) to Study the concept and function of cultural and creative product design, and analyze the feasibility of the two combination and.

3) To Study the innovative development of Zhuxian Town woodblock New Year pictures, integrate Zhuxian Town woodblock New Year pictures with the design of cultural and creative products, and finally design cultural and creative products with the application of Zhuxian Town woodblock New Year pictures. The population and samples used in this research isFinally, the application of Zhuxian town wood-block New Year picture design cultural and creative products. The population and samples used in this study are local residents in Zhuxian Town, old wooden New Year painting shop in Zhuxian Town, tourists in Zhuxian Town, voice recording, mobile phone photos, Data Collection and other research tools used for data collection questionnaire survey. According to the survey data, the main target audience of the cultural creative products of Zhuxian Town is the people between 21 and 40 years old, who have relatively high consumption power and are more willing to contact new things. In addition, 73.27 percent of tourists said they are willing to buy cultural and creative products related to the Zhuxian New Year wood-panel paintings, which shows that such products have greater market potential.

The research results found that 1：With its unique artistic style and rich cultural connotation, Zhuxian New Year wood-block pictures have become the treasure of Chinese traditional folk art. Studying its historical background, cultural connotation and artistic characteristics will help us better understand the charm and value of this traditional art.

The research results found that 2：The research finds that the aesthetics of Zhuxian Town New Year wood-block pictures are mainly reflected in the cultural principles, creative principles and aesthetic principles. Based on the visual symbols of culture and art in traditional New Year pictures, the cultural and artistic connotation and essence are deeply explored, and the characteristics of cultural and artistic elements are utilized to innovate with modern design styles and techniques, and then applied to the design of cultural and creative products.

The research results found that 3：The study found that folk art and innovative design are very important and valuable, but also face some challenges and differences. We need to continuously explore the traditional aesthetic value, balance the relationship between tradition and innovation, and promote the inheritance and development of traditional folk art.

in this paper, Through the analysis of the satisfaction questionnaire of the target group, What are the satisfaction evaluation results?

The main work of Chinese traditional art and innovative design researchers is to explore the aesthetic value of traditional art, and apply it to modern design, and carry out innovative design on the basis of maintaining the core value of traditional art, and the cultural creative products of Zhuxian Town wood panel New Year picture will be able to realize the integration of traditional culture and modern aesthetic, and radiate new vitality. In the future development, it is necessary to constantly pay attention to the changes in market trends and consumer demand, and continue to innovate and optimize design concepts and methods to maintain the competitiveness and attractiveness of the brand in the market.

Through the analysis of the satisfaction questionnaire of the target group, the results of satisfaction evaluation are as follows: The main work of the researchers of Chinese traditional art and innovative design is to explore the aesthetic value of traditional art and apply it to modern design, and carry out innovative design on the basis of maintaining the core value of traditional art. The cultural creative products of Zhuxian Town New Year wood panel pictures will be able to realize the integration of traditional culture and modern aesthetics, and radiate new vitality. In the future development, it is necessary to constantly pay attention to the changes in market trends and consumer demand, and constantly innovate and optimize design concepts and methods to maintain the competitiveness and attractiveness of the brand in the market.

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