Blessing Cultural Product Packaging Design: Guanlin Temple in Luoyang

Abstract

Blessing culture has a profound history and great significance in Chinese traditional culture. With the development of tourism, blessing cultural products have gradually become hot commodities in the tourism market. This Researchers takes Luoyang Guanlin Temple as an example to discuss the packaging design of blessing cultural products, aiming to explore the packaging design scheme suitable for sales in the market.

This paper adopts the qualitative research method, using the concept of historical and cultural background of Guanlin Temple in Luoyang and the packaging design method of blessing cultural products. There are three research objectives here: 1) Study the blessing culture of Guanlin Temple in different periods 2) Research and analyze the packaging design and existing problems of the existing Guanlin Temple blessing cultural creative products 3) Design new blessing cultural product packaging Design and feasibility analysis, this paper conducts an in-depth study on the packaging of blessing cultural products in Guanlin Temple in Luoyang. The survey found that there are some problems in the existing packaging of blessing cultural products, such as similar designs, lack of cultural characteristics, and being too traditional. In addition, we also conducted a review of relevant literature to understand consumer demand and market trends for blessing cultural products.

Through the analysis of market research, literature review, and expert argumentation, we have drawn some characteristics suitable for the packaging design of blessing cultural products. First of all, the packaging design should highlight the characteristics of the blessing culture and emphasize the cultural connotation. Secondly, the packaging design should be innovative and able to attract consumers' attention. Finally, the packaging design should take into account the actual use needs of the product to ensure the practicality and convenience of the product.

The research results of this paper have important practical significance for the packaging design and sales strategy of blessing cultural products. First of all, the packaging design should focus on highlighting the characteristics of the blessing culture to attract consumers' attention and interest. Secondly, the packaging design should be innovative and able to attract consumers' attention. Finally, the packaging design should take into account the actual use needs of the product to ensure the practicality and convenience of the product.

The research conclusions useful guidance for the packaging design and sales strategy of Guanlin Temple blessing cultural products. However, there are still some limitations in this study, such as the small survey sample and limited survey scope. Future research can further expand the survey scope and sample size to gain a more comprehensive understanding of the development and trends of the blessing culture product market. At the same time, through experiments and questionnaires, we can deeply explore consumers' purchase intentions and needs, and provide more accurate guidance for the packaging design and sales strategies of blessing cultural products.

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