Leshan Giant Buddha: Cultural Tourism Promotion Guidelines of Leshan Sichuan Province China

Abstract

Leshan Giant Buddha Scenic Area: A Guide to Promoting Cultural Tourism in Leshan, SichuanProvince China is a cultural qualitative research, and researchers collect data from relevant researchpapers. And collect on-site data through basic surveys, retention, interviews, and group discussions. (Focusgroup discussion) Record the data and then collect it from the data collected on site. And use three datavalidation methods to validate the data. Through written analysis, the researchers identified the scope ofcontent for the following topics: Leshan Giant Buddha Scenic Area: A guide to the promotion of cultural/pshetourism in (Chengdu Sichuan Province, China. The research scope includes: 1) Study the history of the Leshan Buddha statue in Chengduy Sichuan Province, China. 2) Research methods for promoting cultural 205 hontourism in Leshan? Sichuan Province, China. The sample group used in this research was 60 people whowere stakeholders (Stakeholder) about tourism in the research area. The researcher selected a purposiveselection sample who had a role in the development, management, management and promotion of acultural tourist attraction consisting of 20 key informants from government and community sectors toinquire about With the history of tourism in Cheng City, consisting of 5 people from the government sector,5 people from the community

The results showed that Leshan Giant Buddha has rich historical and cultural resources. Thereare 2 first-class national cultural relics and 4 second-class national cultural relics in its territory alone.Leshan Giant Buddha has left a large amount of cultural heritage in Chinese history, and it is also veryrich in cultural relics, At present, there are 7,226 pieces known, many of which are very precious. Most ofthe cultural relics in Leshan Giant Buddha Area are the representatives of Chinese Buddhism, and eachpart of the Buddha body has a good proportional relationship, which is perfectly consistent with thestyle of the statues in the Tang Dynasty. it can not only reflect the development history of ChineseBuddhism, but also reflect the characteristics of Chinese Buddhism. From the physical features of thisBuddha statue, we can see the worship of obesity in the Tang Dynasty, as welt as the history, humanityand culture of the Tang Dynasty. Leshan Giant Buddha is a combination of mountains and rivers,temples and pagodas, forming a marvelous scene of hamony between man and nature, which is asymbol of China's long history and civilization.

As the only world cultural and natural heritage in western China, and one of the importanttourist attractions in Sichuan Province and Leshan City, Leshan Giant Buddha Scenic Spot activelyinteerates into the overall pattern of tourism development, jumps out of small tourism planning bigtourism, plays a good "combination of foreign cooperation", and promotes the rapid recovery and development of the "normal" tourism across the country

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