Anhui Phoenix painting Art: The Application of Digital Innovation Design in the New Era

Abstract

The research objectives of the article were 1) T To study the historical origins, artistic value and cultural identity of Anhui phoenix painting art. 2) To study the image composition, aesthetic characteristics and innovative applications of Anhui phoenix painting art. 3) To study the application paradigm of Anhui phoenix painting art in digital innovation design in the new era.

The research object of this article is Anhui phoenix painting art, which is a unique folk painting art in Anhui, Anhui Province, also known as "dragon and phoenix painting". Phoenix painting has a very long history. It originated in the Ming Dynasty and flourished in the Qing Dynasty. It has a history of more than 600 years. As early as 2006, Anhui Phoenix Painting became one of the first batch of intangible cultural heritage in Anhui Province and is well-known at home and abroad. Anhui phoenix painting art is not only an important cultural heritage of thousands of years of Chinese civilization, but also contains rich historical information and cultural value. It is also an important carrier of cultural construction and dissemination in today's rural construction and development. Has important research, conservation and heritage value. As an important fulcrum of Anhui culture, Anhui phoenix painting art is typical and representative in traditional Chinese art and has extremely high artistic, cultural and historical value.

This article takes the phoenix painting art of Anhui as the research object, and under the requirements and guidance of the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the CPC Central Committee and the General Office of the State Council, using digital innovation design as the research approach and method, focusing on The essence of constructing the "mutual integration strategy" of Anhui Phoenix painting Art practice mechanism and digital innovative design technology is to rely on digital technology to integrate the "correlator" (technology) through innovative design and practice mechanisms to integrate the main construction and spatial meaning of Wandong's traditional art. , transformation narrative and other elements are effectively integrated to realize the inheritance, development and sharing of traditional art in eastern Anhui. When the technical conditions are in place, the panoramic view of Chinese culture can be realized. Value.

This article studies the innovative design paradigm of digital images in Anhui Phoenix painting Art from the perspective of design culture theory; Methods: This article uses methods such as image composition analysis and digital technology, comprehensive research and case studies, synchronic research and diachronic research to analyze Anhui Phoenix Paintings The artistic digital image innovative design paradigm was analyzed, and the basic paradigm of digital image innovative design in Anhui Province was obtained. Summarize and elaborate on Anhui Phoenix painting Art；Conclusion: Anhui Phoenix painting Art as a provincial intangible cultural heritage with a history of more than 600 years, can use digital visual media to change design methods. At the same time, it also caused profound changes in the relationship between people and things. Using digital images as the core of innovative design can create a real cultural event field that is directly experienced by human senses in real time.

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