Green Packaging Design : Jingdezhen ceramic Jiangxi Province, China

Abstract

This paper describes the development of the ceramic industry in Jingdezhen, Jiangxi Province, China, in terms of green packaging design. With the increasing global emphasis on environmental protection, green packaging, as an important strategy for sustainable development, has received more and more attention from enterprises and consumers. This study aims to explore the innovation and application of packaging design in the Jingdezhen ceramic industry in order to reduce the adverse impact on the environment.

In this study, we collected case studies of Jingdezhen ceramic enterprises in green packaging design and analysed the materials, manufacturing processes and packaging forms used. We also interviewed designers and consumers within the companies to understand their perceptions and attitudes towards green packaging.

This study explores the sustainable integration of green packaging and local culture in Jingdezhen ceramic packaging design. In today's context of pursuing sustainable development, green packaging has become a key factor in the transformation of the ceramic industry. Through literature review, design analysis and case studies, this study delves into how green packaging principles can be integrated into Jingdezhen ceramic packaging design and at the same time pass on local culture. It is found that a win-win situation for both environmental protection and culture can be achieved through the selection of biodegradable materials, the re-creation of traditional motifs, and the co-operation with local communities. The results show that Jingdezhen ceramic packaging design from a sustainable perspective can enhance the competitiveness of products, while having a positive impact on cultural heritage and environmental awareness. This study provides a useful reference for the sustainable development of the Jingdezhen ceramics industry, as well as inspiration for the packaging design of other traditional crafts.

However, the application of green packaging in the Jingdezhen ceramics industry still faces some challenges, such as high costs, technical constraints and consumers' habits towards traditional packaging. Therefore, this paper also puts forward some suggestions, including strengthening government support and encouragement, improving designers' professional skills and awareness, and enhancing communication with consumers, in order to promote the further development of green packaging in the Jingdezhen ceramic industry.

In summary, green packaging is an important path for the sustainable development of Jingdezhen ceramics industry, through continuous innovation and application, can achieve the protection of the environment and the effective use of resources, while enhancing corporate image and market competitiveness. We hope that the research results of this paper can provide certain reference and reference for the green packaging design of Jingdezhen ceramic industry.

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