Lei Feng Main-melody Animation: Nation Heroes and ideology Reproduction through Media culture in the context of Contemporary China

Abstract

Research topic "Lei Feng in the Main-melody Animation : Nation Heroes and ideology Reproduction through Media culture in the context of Contemporary China" is a qualitative research, using the main-melody animation as the text, using the concepts of national heroes and ideology, through the content Analysis methodology, document analysis methodology, and in-depth interview methods were used to collect and analyze the content of multiple Lei Feng animations, review historical documents, and conduct interviews with different groups of people.

The research objectives are: 1. To study the history and formation of Main-melody Animation. 2. To study the creation of the image of Lei Feng as a national hero. 3. To study the ideological reproduction of the main Main-melody animation in the contemporary context. 4. Analyze the animation case "Lei Feng's Passionate Rescue".

The research results are as follows:

1. Thoroughly analyze the development of Main-melody Animation in the history of Chinese animation and its unique function in conveying national values, revealing the role of social changes, cultural environment and market economy in shaping the image of heroes in different historical stages. deep influence. The frequent appearance of Lei Feng’s animation works not only highlights its core position in the national narrative, but also reflects the key role of Main-melody Animation in the construction of China’s cultural soft power and ideological guidance.

2. The image of Lei Feng has experienced transformation from a political myth to a civilian hero and then to a diversified image in different media, reflecting the evolution of social values and the adaptive change of ideology. At the same time, the evolution of Lei Feng animation reflects the innovation of main Main-melody animation in adapting to social changes and media development, thereby strengthening national identity and national cohesion.

3. The initial dissemination of Lei Feng’s image was a one-way ideological “questioning” aimed at guiding the public to accept specific values. However, with the evolution of the social and media environment, this single communication method gradually showed limitations and was unable to fully stimulate public resonance. Therefore, the producers began to change their strategies and build Lei Feng animation into a platform that promotes interaction and participation through more attractive narratives and emotional resonance, so that Lei Feng spirit can be innovatively disseminated and practiced in the contemporary Chinese social and cultural context. .

4. The case of "Lei Fengxia: Passionate Rescue" reveals the complexity and challenges of ideological communication in modern society, especially the audience resistance and criticism encountered when trying to convey socialist core values through cultural products. This phenomenon emphasizes the need for ideological reproducers to adopt more flexible and innovative strategies to more effectively integrate with the needs and expectations of audiences, thereby achieving the positive construction of social identity and the effective dissemination of ideology.

In conclusion,, this study not only deepens the understanding of the role of Main-melody Animation and Lei Feng’s image in Chinese culture and society, but also emphasizes that in the context of contemporary China, cultural products, as carriers of ideological dissemination, play an important role in shaping the image of heroes and conveying social The core values of socialism and the multiple roles and complexities in causing social repercussions and criticism. This requires the producers to think deeply and innovate on the heroic image and ideological communication, and it also requires wider participation and discussion from all walks of life on how to effectively communicate and practice these values.

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