A Challenge Facing Thai Hotel Talent Management under Covid 19 Pademic Circumstance

Abstract

The purpose of this research were to 1)study the employee perception of talent management of hotel business in Thailand. 2)To study the Talent management (Talent Identification, Talent Recruitment and Selection, Talent Development, Talent Compensation and Reward, Talent Performance Evaluation and Talent Retention) of hotel business in Thailand under the Covid-19 Pandemic. 3)To study the relationship between Employee Perceptions towards Talent Management with Talent management (Talent Identification, Talent Recruitment and Selection, Talent Development, Talent Compensation and Reward, Talent Performance Evaluation and Talent Retention) of hotel business in Thailand under the Covid-19 Pandemic. 4)To study talent management under the Covid-19 epidemic of hotel businesses in Thailand. The Sample of quantitative study part are 242 employees and 87 entrepreneurs of hotel in Chiang Mai, Thailand. The key informants of qualitative study part are 10 hotel entrepreneurs in Thailand, obtained by simple random sampling. The tools were questionnaires for employees and entrepreneurs and interview forms for entrepreneurs. The research results found that 1. Employee’s perception to talent management and talent management of hotels in Chiang Mai, Thailand was at a high level and the dimension with the highest average is talent retention followed by talent performance evaluation, talent development, recruitment & select talent, talent reward & recognition and talent identification respectively. 2. employee perceptions of talent management in all dimensions correlated with talent management of hotel business at statistical significance at the .01 level. 3. Entrepreneurs should recognize the importance of retaining highly talented employees, create prototypes of new prototypes of the characteristics of the organization's talented personnel to be in line with the needs of the organization and measurement tools to select quality talent.