Development of Advertisement Formats on Video Clips to Promote Online Marketing of Yi Tribe

Abstract

This article aims to explore how short video ads can be used to promote Yi people's clothing culture more effectively and to promote online sales of clothing in Yi people. Short video advertisement has the advantages of rapid spread and wide spread, it can let more people quickly understand and like Yi clothing. First, this study aims to understand Yi people's clothing culture and the status quo of Yi People's clothing-related short video to lay the foundation for the research, and secondly, to analyze the style of clothing promotional video suitable for Yi people, and make the audience's favorite style of video. Through a questionnaire survey of 100 viewers in the age range with the ability to consume on the internet, the data were collected and analyzed. To provide a reference for the network promotion and sales of Yi products.

The study found that there are many ways to promote the video, short video types suitable for Yi people clothing include: show the original ecological type, cross-dressing type, appearance type and retro DV type. These four types of videos are more suitable for the promotion of Yi People's clothing, this study shot five videos, of which two were of face type, and 100 viewers were surveyed, voting for the type of video they like can increase viewers' interest in the content, giving them a deeper influence on Yi people apparel and creating a willingness to buy.

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