Cultural Development Issues and Countermeasures of Xinle Site Museum

Abstract

How to effectively inherit and protect Xinle ruins, and enter into the brand operation mode to prevent the burial of Xinle culture, how to better inherit and innovate the culture of Shenyang Xinle ruins, the main goal of this paper is (1)To study the historical background of Shenyang Xinle Site Museum. (2) To study the management status quo of Shenyang Xinle Site Museum. (3) To study the management solutions of Shenyang Xinle Site Museum. By using library and network resources, this paper collects books, papers and periodicals related to the culture of Xinle Site, and finds the literature and information on the research of Xinle Site culture. On this basis, it sorts and analyzes, obtains new understanding, and theoretically supports the research of this paper. Qualitative analysis method was used to collect data from 6 key informants, 15 temporary informants and 15 general informants through field investigation, in-depth interview and participant observation. Through data analysis and research, the research results were obtained. The research results are as follows:

The main research results of this paper are as follows :(1) Xinle Site is a shining pearl in the historical and cultural treasure house of Shenyang, and it is the earliest human activity remains and village site in Shenyang. Its discovery dates the history of human activities in Shenyang to seven thousand years ago, and fills the gap for the study of prehistoric culture in Northeast China and the early human activities in the lower reaches of Liaohe River. The culture of Xinle site needs to be inherited and developed. (2) Through the research, it is found that the cultural brand of Xinle Site is not outstanding, which is mainly manifested in the relatively low popularity and influence. Lack of a unified and distinct image, some sites have been destroyed or lost. Lack of brand marketing, such as unclear brand positioning, lack of distinctive image, single communication channels, lack of creative activities. Insufficient government market support, such as limited capital investment, inadequate use of market mechanisms. (3) Shenyang Xinle Site plays a vital role in cultural inheritance. In order to better promote the culture of Xinle Site and protect its regional cultural value. To promote the economic development of Shenyang region, the author gives reasonable development suggestions and countermeasures for the development of Shenyang Xinle Site.

The conclusion of this paper can provide some theoretical reference and scientific reference for the cultural development of Shenyang Xinle Site. Then, in the face of the cultural inheritance and market development of Shenyang Xinle Site at the present stage, it can provide reasonable reference suggestions and guidance for Shenyang Xinle Site Museum and cultural dissemination of Xinle Site, and in the face of future heritage and development of Xinle Site. It is hoped that through this study, the culture of Shenyang Xinle Site can be revitalized and the brand of Xinle Site culture can be better spread.

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