Research on the Application of Nuo Culture in Cultural and Creative Products.

Abstract

This research is qualitative research. In order to better protect the intangible cultural heritage of Guizhou Nuo opera masks, this paper closely combines the current political and cultural industry backgrounds and relies on field surveys to investigate the current market demand for Guizhou Nuo masks and the market status of related cultural and creative products. A series of studies were launched with three research objectives: (1) Study the history and development process, classification, artistic characteristics and cultural connotation of Guizhou Nuo opera masks. (2) Research and analyze relevant theories of cultural creative products, and analyze the feasibility of innovative application of Guizhou Nuo opera masks in the design of contemporary cultural creative products. (3) Design cultural and creative products of Nuo opera masks.

The research results found that Guizhou Nuo opera masks are the main embodiment of contemporary Guizhou culture and a traditional Chinese heritage. In the long history of civilization development, the body carries a long history and rich cultural connotations, including a variety of plastic arts and artistic features. It is not only a unique and precious heritage in the Chinese treasure house, but also a treasure of Chinese cultural innovation. Guizhou Nuo masks are one of the first batch of intangible cultural heritages listed as key national protections. They have distinct regional and ethnic characteristics and embody the wisdom of the working people of all ethnic groups in Guizhou. The inheritance and innovation of intangible cultural heritage is an enduring topic. Although Guizhou Nuo masks are famous for their dazzling array and all-inclusiveness, they are also facing the impact of the trends of the times and the aesthetic choices of the audience. Therefore, the inheritance and development of Guizhou Nuo masks should meet the requirements of intangible culture. The inheritance, protection, innovation and development trends of cultural heritage.

Modern cultural and creative design relies on the rich cultural resources of Guizhou Nuo masks to enrich the design connotation of cultural and creative products, promote the creativity and creative transformation of Guizhou Nuo masks, and at the same time provide new ideas for the inheritance and development of Guizhou Nuo masks. Protect Guizhou Nuo masks so that they can show a new look with both cultural and practical value. Innovate the design of Nuo opera masks, bring the public closer to Guizhou Nuo masks, enable the public to better understand local folk customs and historical culture, promote the construction of a contemporary cultural industry chain, promote the development of local economy, and promote the prosperity of local culture. Carry forward the intangible cultural heritage of Guizhou Nuo masks.

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