Yao Ethnic Medical Cultural:Health Tourism in Jinxiu Autonomous Region.

Abstract

The main purpose of this paper is 1) to study the historical memory of Jinxiu Yao medical culture; 2) To study the current situation, inheritance and development of Yao medical culture in Jinxiu; 3) Study the cultural adaptation of Jinxiu Yao medical health tourism in modern society. About 10 key information providers, 15 practice information providers and 20 general information providers were selected by literature review and qualitative research methods. Through field investigation, in-depth interview, in-depth observation and group discussion, as well as data collection through the Internet, telephone, wechat and QQ, literature and field investigation data are analyzed, and descriptive analysis is used to introduce them.

The results of the study show that: 1) Jinxiu Yaoyao medicine and Yao medicine culture has a deep historical origin, carrying the history, tradition, values and lifestyle of Yao people. Yaoyao medicine and Yao medicine have the characteristics of combination of medicine and diversified treatment methods, and have remarkable results in the treatment of difficult and complicated diseases and health care. 2) At present, the wild Yao medicine resources have been destroyed, the Yao medicine talent gap is serious, the transformation and development of traditional Yao medicine methods and Yao medicine products are insufficient, and the publicity and promotion of traditional Yao Yao medicine culture is weak. It is urgent to strengthen the protection of Jinxiu Yao medicine natural resources, diversify the training of Yao medicine talents, strengthen the excavation and sorting of Jinxiu traditional Yao medicine, increase the development of traditional Yao medicine, and fully build the brand to promote Jinxiu Yao medicine. 3) At present, the exploitation of Yao medical cultural resources in Jinxiu is not creative enough, and the brand awareness of health tourism is not high; Yao medical culture resources and health tourism industry integration development transformation utilization is insufficient. It is urgent to excavate the connotation of Jinxiu Yao medical culture resources and integrate health tourism development products, deepen the integrated development of "Yao medicine + health tourism" and cultivate brand publicity, innovate and integrate Yao medical culture resources and health tourism industry, jointly develop and further extend the industrial chain of Jinxiu Yao medical culture health tourism, and enhance the visibility and economic value of Yao medicine.

The results of this research are helpful for the inheritance and protection of the Yao medical culture of Jinxiu, helping the pharmaceutical industry of Jinxiu break through the bottleneck, further research of the Yao medical culture health tourism, the formulation of government industrial policies, the creative development of the Yao medical culture health tourism industry of Jinxiu, and boosting the local economy.

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