Digital Communication Model for Constructing the Spiritual Cultural Scenes of Zhuang and Thai-Isan Ethnics

Abstract

With the rapid development of digital communication technology, its impact on the inheritance and innovation of traditional culture is becoming increasingly prominent. However, there is currently limited research on the digital communication of traditional culture, especially on the co-constructing and co-sharing of cultural scenes among the Zhuang and Thai-Isan Ethnics.This research aims to explore how digital communication affects and facilitates the construction of Zhuang and Thai-Isan ethnics cultural scenes, thereby promoting cross-cultural communication and understanding. Empirical research was conducted through the adoption of a multidisciplinary theoretical framework and the execution of field investigations in pertinent regions of Thailand and China. This research employs a combination of quantitative and qualitative research methods, as well as case studies. the research objective is to delve into the actual effects and potential obstacles of digital communication on the co-constructing and co-sharing of Zhuang and Thai-Isan ethnics cultural scenes.Firstly, this thesis explores the relationship between the Zhuang and Thai-Isan ethnic.Secondly, the challenges and opportunities confronting ethnic culture in the context of the times were detailed, and the underlying reasons were analyzed;Later on, the discussion delved into the Thai Molam culture, meticulously exploring the unique characteristics of digital communication and its application within the context of ethnic cultural exchanges.Additionally, a model specifically tailored for the digital communication of Thai Molam culture was meticulously designed and developed. Through a case analysis of the digital practices of the Zhuang and Thai-Isan ethnics culture, the effectiveness of digital communication technology in recording, preserving, and disseminating ethnic cultural heritage is revealed.Research has indicated that the Zhuang and Thai-Isan ethnics share common ancestry, originating from southern China, and exhibit similarities in language, culture, and values. This shared heritage forms the basis for the co-constructing and co-sharing of cultural scenes between the Zhuang and Thai-Isan ethnics. the similarities and distinct cultural memories of these ethnic groups are valuable resources for the co-constructing and co-sharing of ethnic cultural landscapes. Co-constructing and co-sharing the cultural scenes of the Zhuang and Thai-Isan ethnics can strengthen ethnic cultural identity, foster cultural exchanges, enhance ethnic cultural soft power, and offer a cultural paradigm for building a community of Zhuang and Thai-Isan ethnics. the adoption of digital communication models can overcome the challenges posed by traditional communication methods to the communication and inheritance of Zhuang and Thai-Isan ethnic cultures, opening up new opportunities for the spread of these cultures. It can play a significant role in the co-constructing and co-sharing of cultural scenes of Zhuang and Thai-Isan ethnic cultures.On this basis, strategies have been proposed to promote the co-constructing and co-sharing cultural scenes between the Zhuang and Thai-Isan ethnics, including prioritizing communication technology, prioritizing content innovation, community participation, and policy support. the research results are not only of great significance for the protection and development of Zhuang and Thai-Isan ethnics cultures, but also provide reference for the digital communication of other ethnic minority cultures, and provide new perspectives and practical solutions for cultural communication and protection in the digital age.

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