Effectiveness Enhancement for Science Communication using Short Animation Videos

Abstract

Effective science communication plays a crucial role in raising public awareness of mental health issues, particularly among aging populations. This study explores the design and development of short-form science communication videos to enhance engagement and knowledge retention regarding geriatric depression. The research seeks to answer the question: How can short videos be designed and developed to effectively communicate scientific knowledge about mental health, with a specific focus on depression? A mixed-methods approach was adopted, integrating both quantitative and qualitative methodologies to assess audience engagement, comprehension, and behavioral impact. The research follows a structured four-phase framework. In Phase 1, web scraping and clustering techniques were applied to analyze online discussions, identifying key factors influencing user engagement. Phase 2 focused on storytelling, incorporating multimedia learning principles and emotional design to craft engaging and informative narratives. Phase 3 involved video production and strategic distribution on TikTok, where audience engagement was measured through interaction metrics such as views, likes, comments, and shares. Phase 4 assessed the effectiveness of the videos using pre- and post-test surveys, in-depth interviews, and expert evaluations utilizing the GQS and DISCERN scales. Findings indicate that emotionally compelling storytelling, visually engaging animations, and clear, structured content significantly enhance viewer engagement and comprehension. Statistical analyses demonstrate marked improvements in user trust, emotional resonance, and interactive behavior, while expert assessments confirm the credibility and clarity of the content. The results highlight the potential of short-form digital media as an effective tool for science communication, offering valuable insights into optimizing content for public health education and digital engagement. This study underscores the growing significance of digital platforms in delivering impactful and accessible mental health communication.

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