Chinese Zhuang Luo Yue Bronzes: Cultural Identity and Cultural Capital in Modern Commercial Art Design

Abstract

The cultural identity and cultural capital of the Chinese Zhuang Luo Yue bronzes in modern commercial art design is essentially the use and development of bronze culture as a cultural capital under the market economic environment. The capitalization of bronze culture is closely related to the future of bronze craft design, and cultural identity is closely related to the protection of cultural inheritance and the development of national culture. It is closely related to the cultural industry and cultural strategy. On the premise of an overview, the concepts, types, and characteristics of the cultural capital of China, Luo Yue bronze cultures, are explained. On this basis, it focuses on the use of symbolics in the design of Chinese Luo Yue bronze in China, as well as the collection and extraction of Luo Yue bronze cultural symbols, the construction of the design process, and the value of the design process.

Chinese Zhuang Luo Yue bronze culture was produced under the influence of mainland culture. From the beginning, it showed unique local national characteristics, but Han culture possessed an important position. This two-factor coexistence runs through the consistent Luo Yue culture. It can be seen that Luo Yue's bronze culture was jointly created by the Luo Yue people and the mainland people and was the crystallization of the common wisdom of the people of the two places. Due to geographical and historical reasons, Luo Yue's bronze culture has appeared late, and the development time has been relatively short, but as a unique local culture, it occupies an important position in the history of Lingnan culture and has its own unique style and rich posture, which is rich and rich. The content of the bronze culture in China.

From the perspective of symbolics, the symbols in Luo Yue bronze cultures are classified, analyzing and summarizing the significance of symbols and images in different periods. By revealing the image conveyed in the interpretation of bronze images in different ages, it reveals its meaning and symbolic meaning. Analysis of decorative art forms and aesthetic psychology, aesthetic consciousness, and aesthetic consciousness in different eras of people in different eras. There was a deep connection with the political, economic, cultural, and artistic background of the society at that time. By comparative analysis, the significance of the patterns and colors of the symbolic characteristics in the Luo Yue bronze in different periods can be determined. Symbolics is a theory that applies symbols and their structure to real life and uses symbolic systems to interpret history, culture, and emotions. From the perspective of symbolic theory in contemporary commercial art design, analysis of symbolic imagery in bronze culture can help us better understand the cultural and spiritual connotation contained in bronze art. I still want to mention one point: when analyzing the characteristics of Luo Yue's bronze symbols, I discovered the connection between traditional culture and modern commercial art design. And this research direction has strong practicality. I combine the theory of semiotics with traditional culture and have new insights into the study of bronzes. The author believes that semiotics theory has played a very important role in current society, not only enriching the means of contemporary art creation but also increasing people's attention to "culture". As an art form, we should recognize that it has significant social and cultural significance in these changing times. At the same time, we should also recognize that we should keep up with the times and constantly explore new art forms to meet the aesthetic needs of modern people. Semiotics is a theory that applies symbols and their structures to real life and interprets history, culture, and emotion with the symbol system. From the perspective of semiotics theory and modern commercial art design, the analysis of symbolic images in bronze can help us better understand the cultural and spiritual connotations contained in bronze art. Luo Yue bronze culture is an important part of the history and culture of the Chinese nation, and it has played a very important part in the history of ancient art in China. This article has deeply excavated the historical, cultural, and commercial value of Luo Yue bronze through research and innovation in the commercial design of bronze culture. Through the study of bronze culture, designers can further understand the important position of bronze in the entire ancient Chinese history and deepen their understanding of bronze art. Through the combination of contemporary design ideas, technology, and materials, designers can further discover the outstanding traditional Chinese cultural resources of the Luo Yue bronze culture. This article mainly expounds the designer's business design innovation of Luo Yue bronze culture under the theme of "Luo Yue bronze culture and modern commercial art design" This is mainly because bronze, with its long history and cultural connotation, is loved by modern people and is applied to modern lifestyles, which produce products or design concepts with unique charm while also meeting contemporary aesthetic needs.

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