Weihai Oil Painting Town, Shandong Province:The Artistic Rural Construction Process and Its Representativeness Under the Background of China's Rural Revitalization

Abstract

The research objectives of this paper are: 1. To study the original traditional appearance of Weihai oil painting town in China before the implementation of the rural revitalization strategy. 2. Study the background of the policy proposal of China's rural revitalization strategy and the specific content of the policy. How other places are applied and changed in the context of rural revitalization. 3.From the perspective of art anthropology, analyze the construction process and changes of oil painting art town in the context of rural revitalization. 4. Analyze the significance of expanding and exploring the construction model of art township in Weihai Oil Painting Town in Shandong Province in the context of rural revitalization. This paper takes the construction and representativeness of oil painting town in Weihai, Shandong Province under the background of China's rural revitalization. Using art anthropology as a research method, research began in Huancui District, Weihai City, Shandong Province in 2021. Informants include critical, general, and temporary informants. Target sampling methods were used. The tools used included basic surveys, observations, interviews, focus group discussions, and literature searches. The results of the study are as follows:

Due to its relatively open geographical location, Weihai has accumulated a wealth of various historical and cultural resources and artistic and cultural resources from ancient times to the present. These factors have promoted the integration of Weihai culture and tourism, formed a tourism culture, and laid a good foundation for the development of cultural tourism industry. The Weihai Municipal Government carried out the construction of "Weihai Oil Painting Town in Shandong, China" due to the situation. This project is guided by the local government and the construction process of comprehensive utilization of cultural resources in Huancui District under the background of rural revitalization, and its development model is jointly participated and explored by local diverse subjects. This is not only a sustainable development path explored and sought by local governments and relevant groups for local industrial development in the context of rural revitalization, but also provides new ideas and solutions for art to intervene in China's rural construction.

Art has become a highlight of Weihai to show its image to the outside world. In order to better reflect the image of Weihai, local culture has become the direction of Weihai artists and art groups. Artists created works that highlighted the characteristics of local culture and art, so marine oil painting developed rapidly. Weihai marine culture researchers spontaneously began to explore marine art and culture, showing a good trend. Due to the extensive participation of many academics and scholars in academic exploration, the academic aggregation effect has also begun to appear. This is reflected in the fact that more and more artists and the public have begun to pay attention to the academic value of artworks in art, and it has also prompted the emergence of a new style of art exhibition-academic art exhibition. With the deepening and development of the construction of the planned art park of the oil painting town, the relationship between the people who originally worked and lived in this core area has also changed. The Yihai Road Art Core Area has become a new social public space for local cultural and art groups to live together with cultural and artistic groups relocated from other places. It is necessary to analyze and explore the changes and logic behind their network of relationships and identities in this space.

The Huancui District Government has planned the Beihai Oil Painting Industry Block as a group of oil painting studios, an oil painting talent cultivation base, an oil painting trading base, and an art service market, and issued relevant support policies for the cultural tourism industry of Beihai Industrial Block to the whole society. With the development of the oil painting industry, more artists and painters are attracted and choose to reside here. These painters include young graduates of professional art academies, as well as a group of outstanding local painters cultivated by Gao Quan, a famous early Chinese painter. However, these artists must have a life strategy that is compatible with the construction of the oil painting town to survive in the oil painting town, and at the same time take into account the corresponding social relations. This research analyzes the life strategies of artists, the social relations of artist groups and their associations, and the position and role of art in the entire social network space.

As an important functional area in the construction project of oil painting town, Banyue Bay Art Block is led by the construction of management center, exhibition center, academic center and experience center of China Oil Painting Town, and has created an art theme block integrating galleries, art materials, art management, special catering and other related formats. Since 2017, Huancui District has successfully planned and implemented three new leisure tourism development models with the purpose of creating a "new festival in the city": 1) creative bazaar 2) Banyue Bay Beach Music Festival 3) and Triathlon Sports Tourism. The whole has formed a new landscape of cultural tourism with regional characteristics. This study also analyzes the value and significance of these three model constructions. These high-end leisure tourism enrich the tourism experience of ordinary tourists, and also meet the aesthetic needs of audiences at different levels, bringing good comprehensive benefits.

In short, the construction of Weihai Oil Painting Art Town in Shandong Province has not only become a cultural symbol of Weihai's intrinsic charm, but also a city business card for Weihai's external publicity. Discussing the representative mode of art village construction in Weihai oil painting town and summarizing its sustainable development path can provide basic support for further exploration practice and theoretical research.

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