Longtan Grand Canyon in Luoyang, China: Visual symbol media design of tourist city

Abstract

This thesis focuses on the study of visual symbols in the scenic area of Longtan Grand Canyon in Luoyang. This study is a qualitative one. The objectives of this study are threefold: (1) to study the history and culture of Luoyang and Longtan Grand Canyon, the history of tourism image and the development of visual symbols. (2) To study and analyse the current situation of the problem of visual symbols in the scenic area of Longtan Grand Canyon in Luoyang. (3) To design the visual symbols of the scenic area of Longtan Grand Canyon in Luoyang. The population and sample used in this study are divided into two groups: (1) The group for studying and analyzing data for design is the staff of departments related to the Longtan Grand Canyon and 2) (2) Satisfaction assessment groups include staff in Longtan Grand Canyon related departments, tour guides, and tourists. The instruments used in the study were surveys, observations and questionnaires. The Statistic used are the mean and standard deviation.

The research results found that, Luoyang and the Luoyang Longtan Grand Canyon scenic area itself has a long history and culture, and its area has a very important research value. For the visual symbols of Luoyang Longtan Grand Canyon scenic area should follow the corresponding principles of designing visual symbols, and moreover should clarify the correlation between visual symbols and urban tourism. Secondly, to analyse the problems related to the scenic area of Luoyang Longtan Grand Canyon, and provide certain solution strategies, on top of which the content visual elements of Luoyang Longtan Grand Canyon scenic area are further refined and analysed, so as to further clarify the relevant visual elements of the scenic area and lay the foundation for further design of Luoyang Longtan Grand Canyon scenic area visual symbols. Finally, the design of visual symbols for the scenic area of Luoyang Longtan Grand Canyon was carried out, and based on the refined visual elements, further visual symbols were designed to people's satisfaction. A questionnaire was used to find out which visual symbols people preferred and which were more conducive to the practical application of the design at a later stage to achieve an optimal effect.

Researcher has designed 10 visual symbols for the scenic area of Luoyang Longtan Grand Canyon, through the analysis of the satisfaction questionnaire for the survey respondents, the first is visual symbol 7 with an average satisfaction of 35.4; the second is visual symbol 6 with an average satisfaction of 33.6; the third is visual symbol 8 with an average satisfaction of 30.8. In general, all the visual symbols are able to reflect the visual elements and cultural characteristics.

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