Gaocheng Palace Lanterns: The Commodification of Chinese Folk Art in the 21st Century

Abstract

Folk art is the accumulation of thousands of years of traditional Chinese culture, a product of aesthetic significance created by the forefathers from the practice of life, and a perfect combination of technology and art. It is both a figurative material product and an abstract spiritual culture, and people give it a beautiful symbolic meaning. It is produced in daily life, embodied in all aspects of life, its materials are easy to obtain, low cost, and process characteristics are closely related to the local climate and environment, folk customs, each region has its own regional characteristics of traditional folk crafts, regional characteristics are strong, and can reflect the level of economic development in a particular period of history and the state of social thought, but also an important basis for cultural and historical research.

Folk art in Hebei Province, like other traditional folk art, was initially a part of the daily life of the ancient ancestors, and its inheritance was mainly passed down from family to family or from master to apprentice, so it was mostly passed down from generation to generation by word of mouth and by example, and a lot of folk art did not leave rich historical and cultural records. As a treasure of Chinese culture, folk art contains the down-to-earth, silent "craftsman spirit" which is precious in today's society.Gaocheng District is located in Shijiazhuang City, Hebei Province, is a famous historical and cultural city, known as the "Pearl of Hebei", "Yanzhao Tianfu". As a unique folk art in Shijiazhuang City, Hebei Province, Gao Cheng Gong Lanterns are produced in Tuntou Village, Meihua Town, Gao Cheng District. Palace lanterns made in Gaocheng District has a long history and tradition, since ancient times, there is a "heavenly Big Dipper, the earth Gao Cheng lights" reputation. Ligaocheng palace lanterns have strong local characteristics, every New Year's Day, households, streets and alleys are red lights hanging high, but also have a garden to enjoy the lights, guess the riddle activities, very interesting.

The article first of all on the previous literature about the ligustrum Palace lamp combed, combing found that, up to now for the ligustrum Palace lamp research is mainly concentrated in the cultural heritage, industrial development, tourism and architecture and other fields, no scholars standing in the commercialisation of the ligustrum Palace lamp has been studied, and this paper is standing in the commercialisation of the ligustrum Palace lamp to carry out the study, for the study of the ligustrum Palace lamp to add a new direction! At the same time, this is the most important innovation of this paper. Secondly, the article through the study of the concept and historical development of the Ligustrum Palace Lantern, and then analyze the concept of commercialization and commercialization and its characteristics, and then the combination of the two, the analysis of the Ligustrum Palace Lantern commercialization and commercialization, and then discuss the Ligustrum Palace Lantern on the commercialization and commercialization of the impact of the commercialization and commercialization of the background of the commercialization and commercialization of the value of it, so as to derive the Ligustrum Palace Lantern in the process of commercialization of the advantages and disadvantages arising from, and finally sum up the future development of the Ligustrum Palace Lantern. The article concludes with the future development of Gaocheng lanterns. Once again, the article studies the origin and history of "Gaocheng Palace Lantern" by reviewing the literature and data, mainly focusing on the two phases before and after the 21st century to study the manifestation and aesthetic value of the Gaocheng Palace Lantern as a work of art, and at the same time analyses the process of the commercialisation of the Gaocheng Palace Lantern and the impacts produced by it through the field survey and interviews, so as to conclude that the Gaocheng Palace Lantern has produced advantages and disadvantages in the process of commercialisation, and finally concludes the future development of Gaocheng Palace Lantern. Palace lantern in the process of commercialisation of value and commercialisation after the advantages and disadvantages arising from the final conclusion consists of three parts: the value of the commercialisation of the Ligustrum Palace lantern benefits outweighs the disadvantages, the development of the Ligustrum Palace lantern industry needs to pay attention to personalised demand, the value of the commercialisation of the Ligustrum Palace lanterns is conducive to the promotion of sustainable economic development. Finally, according to my research content and conclusions, the commercialisation of Gaoxiong Palace Lanterns future development of the relevant recommendations: it is recommended that Gaoxiong Palace Lanterns to strengthen the brand building, it is recommended that Gaoxiong Palace Lanterns in the product design of continuous innovation, it is recommended that the government tilts in the education industry policy.

In this paper, on the basis of literature combing and grassroots research, we view the market development of Hebei Gaocheng lanterns from the perspective ofcommercialization; we conduct an in-depth study on the phenomenon of commercialization of Hebei Gaocheng lanterns, and analyze the impact, significance and value of Gaocheng lanterns after commercialization. Provide new perspectives and theoretical references for academic research in related fields. In addition, this article can also be for cultural studies, art, folklore and other disciplines of researchers to provide reference and reference, enrich the theoretical system and research methods in related fields. It is hoped that through the study of commercialization, the "Gaocheng Palace Lantern" can increase its popularity and influence, and contribute to the prosperity of socialist culture.

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