Please use this identifier to cite or link to this item: http://202.28.34.124/dspace/handle123456789/3079
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dc.contributorBingxue Zhangen
dc.contributorBingxue Zhangth
dc.contributor.advisorKotchaphan Youngmeeen
dc.contributor.advisorกชพรรณ ยังมีth
dc.contributor.otherMahasarakham Universityen
dc.date.accessioned2026-01-12T14:04:36Z-
dc.date.available2026-01-12T14:04:36Z-
dc.date.created2024
dc.date.issued13/12/2024
dc.identifier.urihttp://202.28.34.124/dspace/handle123456789/3079-
dc.description.abstractThis research aimed to 1) study narrative strategies that lead to success in cultural documentaries., 2) production of Sichuan Chinese Opera in Cultural Documentaries, and 3) evaluate the audience's satisfaction with the Sichuan Chinese Opera in cultural documentaries Before developing the video, a sample group of 450 online viewers on social media provided feedback on the strategies. After the video was completed, a separate group of 500 online viewers on social media expressed their satisfaction with the Sichuan Opera documentary. Both groups were sampled with an error margin of 0.5, a confidence level of 95%, and an error margin of 5%, calculated using Taro Yamane's formula. The data were analyzed using descriptive statistics, including percentages, means, and standard deviations. The results revealed seven key elements of successful storytelling: 1) Storytelling Techniques, 2) Visual Storytelling, 3) Interview Techniques, 4) Sound and Music, 5) Themes and Motifs, 6) Ethical Considerations, and 7) Engagement Strategies. Viewers think these strategies are very important (average = 3.602,S.D.= 0.739).The quality of the Sichuan Opera documentary was rated as good, and the audience's satisfaction with the documentary's storytelling strategies was rated as agree. Therefore, the strategy identified in this research can be reliably applied to storytelling in cultural documentaries.en
dc.description.abstract-th
dc.language.isoen
dc.publisherMahasarakham University
dc.rightsMahasarakham University
dc.subjectNarrative Strategiesen
dc.subjectSichuan Chinese Operaen
dc.subjectCultural Documentaryen
dc.subject.classificationComputer Scienceen
dc.subject.classificationHuman health and social work activitiesen
dc.titleNarrative Strategies for Sichuan Chinese Opera in Cultural Documentaryen
dc.titleNarrative Strategies for Sichuan Chinese Opera in Cultural Documentaryth
dc.typeThesisen
dc.typeวิทยานิพนธ์th
dc.contributor.coadvisorKotchaphan Youngmeeen
dc.contributor.coadvisorกชพรรณ ยังมีth
dc.contributor.emailadvisorKotchaphan@msu.ac.th
dc.contributor.emailcoadvisorKotchaphan@msu.ac.th
dc.description.degreenameMaster of Science (M.Sc.)en
dc.description.degreenameวิทยาศาสตรมหาบัณฑิต (วท.ม.)th
dc.description.degreelevelMaster's Degreeen
dc.description.degreelevelปริญญาโทth
dc.description.degreedisciplineสาขาสื่อนฤมิตen
dc.description.degreedisciplineสาขาสื่อนฤมิตth
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