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http://202.28.34.124/dspace/handle123456789/3079| Title: | Narrative Strategies for Sichuan Chinese Opera in Cultural Documentary Narrative Strategies for Sichuan Chinese Opera in Cultural Documentary |
| Authors: | Bingxue Zhang Bingxue Zhang Kotchaphan Youngmee กชพรรณ ยังมี Mahasarakham University Kotchaphan Youngmee กชพรรณ ยังมี Kotchaphan@msu.ac.th Kotchaphan@msu.ac.th |
| Keywords: | Narrative Strategies Sichuan Chinese Opera Cultural Documentary |
| Issue Date: | 13 |
| Publisher: | Mahasarakham University |
| Abstract: | This research aimed to 1) study narrative strategies that lead to success in cultural documentaries., 2) production of Sichuan Chinese Opera in Cultural Documentaries, and 3) evaluate the audience's satisfaction with the Sichuan Chinese Opera in cultural documentaries
Before developing the video, a sample group of 450 online viewers on social media provided feedback on the strategies. After the video was completed, a separate group of 500 online viewers on social media expressed their satisfaction with the Sichuan Opera documentary. Both groups were sampled with an error margin of 0.5, a confidence level of 95%, and an error margin of 5%, calculated using Taro Yamane's formula. The data were analyzed using descriptive statistics, including percentages, means, and standard deviations.
The results revealed seven key elements of successful storytelling: 1) Storytelling Techniques, 2) Visual Storytelling, 3) Interview Techniques, 4) Sound and Music, 5) Themes and Motifs, 6) Ethical Considerations, and 7) Engagement Strategies. Viewers think these strategies are very important (average = 3.602,S.D.= 0.739).The quality of the Sichuan Opera documentary was rated as good, and the audience's satisfaction with the documentary's storytelling strategies was rated as agree. Therefore, the strategy identified in this research can be reliably applied to storytelling in cultural documentaries. - |
| URI: | http://202.28.34.124/dspace/handle123456789/3079 |
| Appears in Collections: | The Faculty of Informatics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 65011251005.pdf | 2.75 MB | Adobe PDF | View/Open |
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