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Issue Date
Title
Author(s)
5
The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand's Automobile Market
Nithiwat Phookongka
;
นิติวัฒน์ ภูคงคา
;
Prathanporn Jhundra-indra
;
ประทานพร จันทร์อินทร์
;
Mahasarakham University. Mahasarakham Business School
15
The Impact of Service Innovation as a Mediator Effecting on Intentions of Online Shopping Among LGBTQ + Consumers in Thailand
Khunakon Pantawan
;
คุณากร ปาณตะวัน
;
Kanjana Hinthaw
;
กาญจนา หินเธาว์
;
Mahasarakham University. Mahasarakham Business School
19
The Effects of Electronic Word of Mouth on Purchase Intention of Skincare Products in Thailand
Wantakan Angkasri
;
วันทกาญจน์ อังคะศรี
;
Theera Erawan
;
ธีรา เอราวัณ
;
Mahasarakham University
;
Theera Erawan
;
ธีรา เอราวัณ
;
theera.e@mbs.msu.ac.th
;
theera.e@mbs.msu.ac.th
Discover
Subject
3
Business
2
Purchase Intention
1
Automobile Market
1
Brand Personality
1
Celebrity Endorsement
1
Electronic Word of Mouth
1
Intention to Purchase
1
LGBTQ+ Consumer
1
Psychology
1
Service Innovativeness
.
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Date issued
1
2020